Project Showcase: Complete Branding Refresh for Japanese Snack and Bar
Inheriting the legacy of a beloved snack and bar in a traditional Japanese hot spring town, our project aimed to breathe new life into a dated yet nostalgic establishment. The previous owner, who had run the business for many years, recently retired, leaving us with the opportunity to refresh and modernise every aspect of the brand while preserving its rich heritage.
The challenge was to transform this retro, nostalgic space into a contemporary yet respectful homage to its past. Our team embarked on a comprehensive branding refresh, covering everything from the logo and style to the website and interiors. Additionally, we are involved in promoting events held at the venue and creating promotional materials for all the events.
Logo and Style: We crafted a new logo that embodies the essence of the traditional hot spring town while adding a modern twist. The new visual identity respects the bar’s history but presents it in a fresh, contemporary light.
Website: The new website reflects the brand’s updated image, offering a seamless user experience that showcases the bar’s unique atmosphere and heritage. It features engaging content, beautiful imagery, and intuitive navigation, making it easy for customers to connect with the bar’s story and offerings.
Interiors: We reimagined the interiors to blend the nostalgic charm of the original bar with modern design elements. The updated decor includes traditional Japanese touches, enhanced with contemporary aesthetics, creating a warm and inviting space that appeals to both long-time patrons and new visitors.
Event Promotion: Our involvement extends to promoting events held at the venue, ensuring that each event receives the attention it deserves. We create eye-catching promotional materials that highlight the unique aspects of each event, attracting a diverse audience and enhancing the overall experience.
Through meticulous planning and execution, we succeeded in a complete brand refresh that honours the past while embracing the future. The revitalised snack and bar now stands as a testament to the seamless integration of tradition and modernity, ready to delight guests for years to come.
